Systems Architect & Brand Designer.
I build scalable design systems, brand architectures, and creative operations frameworks that balance technical precision with creative flexibility. Leveraging my background in Instructional Design, I do not just design assets. I build the logic, workflows, and documentation that ensure long-term team adoption and brand integrity at scale.
Developed a geometric "Dry-to-Sweet" scale and icon-based pairing system to replace text-heavy guides.
Developed a high-volume toolkit of social and email assets designed for rapid, brand-accurate deployment.
// Public Case Studies.
Scalable Brand Governance: Global Press Center.
Technical framework adaptation for heritage portfolios.
Enterprise Iconography & Standards.
Unified logic and QC for scalable visual libraries.
// Private Systems & Enterprise Work.
Enterprise-level architecture and high-stakes governance work. These projects demonstrate my approach to building scalable design systems for global brands. Password-protected due to NDA. Selected enterprise case studies available for review. Request access here.
amanda[at]asouthworth.com | © 2026.
Hobbes, Head of Keyboard Obstruction